We all have a skeleton in the closet.
Even worse: in the fridge.
Even worse: in the fridge.
It embarrasses us, makes us feel guilty despite all our efforts to protect the environment.
Food waste is a tough challenge to overcome.
The solution? SHELFY.
With a dynamic tone and a touch of irony,
we crafted the SHELFY campaign for the KICKSTARTER platform.
we crafted the SHELFY campaign for the KICKSTARTER platform.




CREDITS
Production | Quasar Productions
Producer | Andrea Badin x AB Movies
Casting | Pilar Vila-Piqueras x Ikon Productions
Concept | Arianna Picco, Michele Codarin
Direction | Michele Codarin
AD | Arianna Picco
DoP | Tommaso Balestra x Ikon Productions
1st AC and Focus Puller | Federico Valente
Styling | Claudia Sani Studio
Editing | Sara Caruzzi
Post | Lorenzo Bertarelli, Filippo di Primio